Law Firm Marketing Packages and Pricing
Three packages. Month to month. No contract, cancel with 30 days' notice. Every package includes a new SEO-optimized website, full Google Business Profile optimization and up to 20 keywords tracked from day 0.
Optional 6-month commitment saves 15% on the monthly fee; 12 months saves 20%. Otherwise month to month.
A custom site modeled on websites you choose, beyond the gallery designs. Call for a custom quote.
Your domain, your Google Business Profile and your ad accounts stay in your name. Website files transferable.
The big agencies start at $3,000–$10,000 a month with 12-month contracts.
Scorpion, LawRank, Hennessey and the rest sell the same channels with a junior account manager and a year-long agreement. Here you work directly with a former attorney who does the work, month to month, at a fraction of the fee. I publish prices because I don't need a sales call to justify them. See the comparison →
Questions attorneys ask about pricing
Can I start with Foundation and upgrade later?
Yes. Most firms start with Foundation or Growth and move up once the Map Pack is producing. The setup fee difference is charged at upgrade; the site is expanded rather than rebuilt.
Why is there a setup fee?
The setup fee covers building a new website, the full Google Business Profile optimization and the day-0 tracking. It is 50% at signing and 50% at launch, before the site goes live.
Will you work on my existing website?
No. I always build a new site, because a site I did not build cannot be made to perform the way I need it to. Your current content comes over where it is worth keeping.
What happens if I cancel?
Give 30 days' notice. Your domain, Google Business Profile and ad accounts are in your name and stay with you. Website files are transferable; we agree the terms when you leave.
Is Google ad spend included in the monthly fee?
No. Ad spend is paid by you directly to Google with no markup. Market Leader includes the management; the minimum spend if you run ads is $1,500 a month. The Market Leader fee is the same whether or not you run ads.
Do you guarantee rankings?
No one can honestly guarantee a Google position. I guarantee a measured baseline on day 0, a live site within 5 days of your materials, and a progress report every 30 days, with no long-term contract.
Not sure which package? Start with the free audit.
I'll tell you which one fits your firm and market, and I'll tell you if none of them do.