Employment Law Firm Marketing Agency
Wrongful termination, discrimination, harassment and wage claims are searched by people who were just fired or mistreated. Pages that qualify the claim and get them to call.
Contingency employment cases can be very valuable, which makes intake quality the whole game. The marketing has to attract real claims and screen the rest.
"Fired for reporting harassment" and "not paid overtime" are searched within days of the event. Case-type pages that name the situation convert.
Paid search is dominated by large firms. A focused firm wins with case-type pages, reviews and the Map Pack in its county.
What an employment law marketing plan looks like here
Wrongful termination, discrimination, sexual harassment, retaliation, unpaid wages, severance review: each page names the situation and the next step.
Website design →Profile rebuilt for "employment lawyer" and "wrongful termination attorney", reviews requested after resolutions, grid rankings every 30 days.
GBP optimization →Search ads by claim type with heavy negatives for employer-side and "free" searches. Spend billed by Google.
Google Ads for lawyers →Answers to "can I sue my employer for…" on your site with schema, so AI assistants cite your firm.
AI search optimization →Text-based requests with reminders until the review posts. Negative reviews removed, charged only when they come down.
Review management →Up to 20 keywords you choose, tracked on Google Maps from day 0. Calls recorded and attributed.
Local SEO →You pick up to 20. Google Maps position recorded on day 0, reported every 30 days.
"Employment prospects arrive angry and uncertain whether they have a case. The site has to answer that question honestly and quickly, then get them on the phone."
Employment law marketing questions
How do employment lawyers get more clients?
Case-type pages that match the situation the person is searching, reviews, and a strong Google Business Profile for the county. Paid search works but is expensive; the Map Pack and organic pages lower the cost over time.
Do you work with employer-side firms?
The pages and campaigns here are built for plaintiff-side firms. Employer-side marketing is a different audience; ask and I'll tell you whether it fits.
Are Local Services Ads available for employment law?
Availability varies by market. Where it exists it is worth turning on; where it doesn't, search ads and the Map Pack carry the load.
What does employment law marketing cost?
Packages are $849, $1,999 or $2,750 a month plus setup, with ad spend billed by Google.
Is there a contract?
No. Month to month, 30 days' notice.
Free employment law marketing audit.
Your site, your Google profile and where you rank for the Employment searches that matter in your city. Within 24 hours.