DUI Lawyer Marketing Agency
A DUI arrest comes with deadlines, a license hearing and a frightened searcher. Pages, profile and ads built for exactly that person.
DUI is a volume practice with a short decision window. Marketing has to be fast, specific and everywhere the searcher looks in the first 48 hours.
The DMV hearing clock starts at arrest. Pages that explain the deadline convert; pages that talk about the firm don't.
DUI clicks are expensive in most metros. The Map Pack and Local Services Ads deliver the same searcher for less.
What a DUI marketing plan looks like here
First DUI, repeat DUI, DMV hearings, felony DUI, under-21, commercial drivers: each its own page with the deadline front and center.
Website design →Profile optimized for "DUI attorney" and "DUI lawyer" searches, service areas set to the courthouses you cover, rankings tracked on a grid.
GBP optimization →Local Services Ads first, then search ads on DUI terms with negatives for "expungement" and "free". Spend billed by Google.
Google Ads for lawyers →"What happens after a DUI arrest in [city]?" answered on your site, with schema, so AI assistants cite your firm.
AI search optimization →Text-based requests with reminders until the review posts. Negative reviews removed, charged only when they come down.
Review management →Up to 20 keywords you choose, tracked on Google Maps from day 0. Calls recorded and attributed.
Local SEO →You pick up to 20. Google Maps position recorded on day 0, reported every 30 days.
"A DUI client has days, not weeks, to act. I build DUI pages the way I wrote intake scripts: deadline first, reassurance second, phone number everywhere."
DUI website designs you can pick from
See all 26 designs
DUI marketing questions
How is DUI marketing different from criminal defense marketing?
The searcher is more specific, the deadline is immediate and the fee is smaller, so the plan leans on the Map Pack and Local Services Ads rather than expensive search clicks, and the pages lead with the license deadline.
Do Local Services Ads work for DUI?
Yes; DUI firms are eligible and leads are usually far cheaper than search clicks. Fast response is essential.
Can you help with reviews for DUI clients?
Yes, with discretion. Requests go out by text after the case closes, and responses never confirm the person was a client.
What does DUI marketing cost?
Packages are $849, $1,999 or $2,750 a month plus setup; ad spend is billed by Google separately. Many DUI firms start with Growth and add Market Leader for ads and LSA.
Is there a contract?
No. Month to month, 30 days' notice.
Free dui marketing audit.
Your site, your Google profile and where you rank for the DUI searches that matter in your city. Within 24 hours.