Bankruptcy Attorney Marketing by a Former Bankruptcy Lawyer
I practiced consumer bankruptcy from 2004 to 2021, filed more than 5,000 Chapter 7 and 13 cases, and filled my own firm from Google. This is the practice I know best.
Bankruptcy is a volume practice with modest fees, so cost per signed case has to stay low. That means the Map Pack, Local Services Ads and a site that converts without a sales call.
People search "stop wage garnishment" and "keep my house" before they search "bankruptcy attorney". I wrote those pages for my own firm.
National lead sellers and high-volume firms crowd the ads. A local firm wins on the Map Pack, reviews and honest answers about cost.
What a bankruptcy marketing plan looks like here
Chapter 7, Chapter 13, stopping garnishment, foreclosure, repossession, creditor harassment, cost of bankruptcy: the pages I know convert, because they converted for me.
Website design →Profile rebuilt for "bankruptcy attorney" with the service areas that match your court division, review requests on every discharge, grid rankings every 30 days.
GBP optimization →Local Services Ads and search ads on the terms that signed cases for me, with the negative keyword list I built over seventeen years. Spend billed by Google.
Google Ads for lawyers →"How much does Chapter 7 cost in [city]?" answered on your site with schema, so AI assistants name your firm.
AI search optimization →Text-based requests with reminders until the review posts. Negative reviews removed, charged only when they come down.
Review management →Up to 20 keywords you choose, tracked on Google Maps from day 0. Calls recorded and attributed.
Local SEO →You pick up to 20. Google Maps position recorded on day 0, reported every 30 days.
"This is my own field. I know the client, the search, the objection about cost and the intake script that turns a scared caller into a filed case."
Bankruptcy website designs you can pick from
See all 26 designs
Bankruptcy marketing questions
Why hire a former bankruptcy attorney to market a bankruptcy firm?
Because I ran one. I know which searches produce filers, which callers never retain, how to talk about flat fees, and how the court divisions shape your service area. No agency copywriter learns that from a keyword tool.
How much does bankruptcy marketing cost?
Packages are $849, $1,999 or $2,750 a month plus setup. Because bankruptcy fees are modest, most firms start with Foundation or Growth and add ads once the Map Pack is producing.
Do Local Services Ads work for bankruptcy attorneys?
Yes. Bankruptcy is an eligible category and the leads are typically inexpensive. Response speed and reviews determine how often you show.
Can you help with NACBA or other directories?
Yes. Citations and legal-directory listings are part of the local SEO work, and I know which directories matter for consumer bankruptcy.
Is there a contract?
No. Month to month, 30 days' notice.
Free bankruptcy marketing audit.
Your site, your Google profile and where you rank for the Bankruptcy searches that matter in your city. Within 24 hours.