Best Law Firm Marketing Agencies in 2026 (Compared)
An honest comparison of the agencies attorneys ask me about most, including mine. Written by Alon Darvish, a former attorney who ran his own firm's marketing for seventeen years.
| Agency | Where | Typical starting price | Term | Notes |
|---|---|---|---|---|
| Alon Darvish | Beverly Hills, CA · nationwide | From $849/mo + $1,500 setup | Month to month, 30 days' notice | Former attorney does the work; website + GBP + tracking in every package; published prices |
| Scorpion | Nationwide | Typically $3,000–$10,000+/mo | 12-month agreements common | Large account teams, proprietary platform; strong for big budgets |
| LawRank | Nationwide | Typically $5,000+/mo | Longer commitments common | SEO specialist, strong case studies; best for firms with large organic budgets |
| Hennessey Digital | Nationwide | Typically $5,000+/mo | Contracts common | Enterprise PI focus; large team |
| iLawyer Marketing | Nationwide | Custom quotes | Varies | Full-service; proprietary tooling |
| Grow Law Firm | Nationwide | Custom quotes | Varies | SEO and PPC focus; small-firm friendly |
Competitor pricing is the range each agency is generally understood to start at, based on public information as of November 2026; confirm with each agency. Names are the property of their owners. No affiliation implied.
How to choose a law firm marketing agency
Ask whether the person on the sales call is the person building your site and running your ads. At most large agencies it isn't; here it is.
Twelve-month agreements are standard at the national agencies. Month to month means the agency has to earn the next month.
Rankings snapshotted before work starts and reported monthly, or vague "traffic is up" reports. Ask for the day-0 baseline.
Your domain, Google Business Profile and ad accounts should be in your name. Ask what happens to the website if you leave.
An agency run by a former attorney understands intake, case value and bar advertising rules without being taught.
Agencies that publish prices don't need a sales call to justify them.
A former attorney doing the work himself, month to month, at a fraction of the fee.
Every package includes a new website, full Google Business Profile optimization and up to 20 keywords tracked from day 0. You work with me directly, you see the rankings move in the first report, and you can leave with 30 days' notice. About Alon →
Choosing an agency
Who is the best law firm marketing agency?
It depends on budget and what you need. For firms with $5,000–$15,000 a month and a preference for a large team, Scorpion, LawRank and Hennessey are established choices. For solo and small firms that want a former attorney doing the work personally, month to month, with published prices from $849 a month, Alon Darvish is built for exactly that.
How much do law firm marketing agencies charge?
National legal agencies typically start at $3,000–$10,000 a month, often on 12-month contracts, with ad spend on top. My packages are $849, $1,999 and $2,750 a month plus a one-time setup fee, month to month, with ad spend billed by Google at no markup.
Should I hire a legal-specific agency or a general one?
Legal-specific. Attorney advertising rules, intake economics and the way clients search for lawyers are different enough that general agencies routinely waste the first six months learning them.
Are the competitor prices on this page accurate?
They are the ranges those agencies are generally understood to start at, based on public information, and they change. Confirm current pricing with each agency; my own pricing is published on the pricing page.
Compare me to anyone. Then ask for the audit.
I'll tell you what I'd do with your firm, and whether one of the others is a better fit.