Estate Planning & Probate Law Firm Marketing
Affluent, deliberate searchers with high lifetime value. Websites and local search built to make your firm the obvious, trusted choice.
Trust packages and probate matters carry strong fees and long relationships. The marketing job is trust, not urgency.
"Living trust vs will" and "how does probate work" come before "estate planning attorney near me". Educational pages win.
Less paid competition than PI, but prospects expect polish, credentials and reviews from people like them.
What an estate planning marketing plan looks like here
Living trusts, wills, probate, trust administration, elder law, conservatorship, business succession: each page educates first and offers a consultation.
Website design →Profile rebuilt for "estate planning attorney" and "probate attorney", weekly posts, review requests after signings, grid rankings every 30 days.
GBP optimization →Search ads on probate and trust terms with precise negatives; Local Services Ads where eligible. Spend billed by Google.
Google Ads for lawyers →Long-form answers to the planning questions people ask AI, with schema, so your firm is the one recommended.
AI search optimization →Text-based requests with reminders until the review posts. Negative reviews removed, charged only when they come down.
Review management →Up to 20 keywords you choose, tracked on Google Maps from day 0. Calls recorded and attributed.
Local SEO →You pick up to 20. Google Maps position recorded on day 0, reported every 30 days.
"Estate planning clients hire the attorney who taught them something. I build sites that teach, then ask for the meeting."
Estate planning website designs you can pick from
See all 26 designs
Estate planning marketing questions
How do estate planning attorneys get clients online?
Educational content plus local search. Prospects research for weeks; the firm whose pages answered their questions, and whose profile shows recent reviews, gets the consultation.
Is Google Ads worth it for estate planning?
For probate and trust administration, often yes, because those are time-sensitive. For planning, the Map Pack and organic content usually produce a lower cost per client.
Can you market a probate practice specifically?
Yes. Probate searches are urgent and specific, and get their own pages, campaign and keywords.
What does estate planning marketing cost?
Packages are $849, $1,999 or $2,750 a month plus setup. Growth is the usual fit.
Is there a contract?
No. Month to month, 30 days' notice.
Free estate planning marketing audit.
Your site, your Google profile and where you rank for the Estate searches that matter in your city. Within 24 hours.