Law Firm SEO by a Former Attorney
Organic rankings for the searches that produce signed cases: practice-area pages, city pages, technical SEO and the schema that gets your firm named by Google and by AI.
What law firm SEO includes here
Car accidents, Chapter 7, DUI, custody: each case type gets a page written for the searcher, by someone who has handled the intake.
A page for each city you serve, with real local detail, not a find-and-replace of the city name.
No bloated themes or plugins. Static HTML, proper headings, internal links and sitemaps Google can crawl in seconds.
Attorney, LegalService, FAQ and breadcrumb schema so Google and AI assistants understand exactly what you do and where.
Legal directories, bar associations and earned media that make your firm look like the authority it is.
Keyword positions every 30 days, calls recorded and attributed, so you know which pages pay.
How the SEO work runs
Your site, your competitors and the 20 keywords worth winning in your market.
New site structure, practice-area and city pages, schema and technical fixes live within days.
New pages, links and reviews every month. Rankings and leads reported every 30 days.
You work with me directly, from the audit to the monthly report.
I practiced law for seventeen years and marketed my own firm the whole time. I founded Attorney Pro Marketing in December 2021 to do that work for other attorneys, and I still do it myself: the build, the review, the call. Read my story →
SEO is built into every website I launch.
Foundation ($1,500 + $849/mo) ships an SEO-optimized 10-page site. Growth ($2,500 + $1,999/mo) adds 20 pages of practice-area content and local SEO. Market Leader ($3,500 + $2,750/mo) adds 30 pages, location pages and PR placements. Prices subject to change.
See all packagesLaw firm SEO questions
How long does SEO take for a law firm?
Technical fixes and new pages are indexed within days. Organic rankings for competitive terms typically move over three to six months; Map Pack rankings often move sooner. Progress is reported every 30 days so you see the trend, not a promise.
What does law firm SEO cost?
It is included in the packages rather than sold separately: $849, $1,999 or $2,750 a month depending on how many pages and services you want. The big legal SEO agencies start at $3,000–$10,000 a month on 12-month contracts.
Do you use AI to write the content?
I use tools to research and draft, and I rewrite every page myself. Seventeen years of intake calls is the part no tool has.
Will SEO work for a solo practitioner?
Solo and small firms are most of my clients. A solo with a focused practice area and a well-built site can out-rank a larger firm that treats its website as a brochure.
Do you do link building?
Yes, within reason: legal directories, bar associations, local organizations and earned placements. No link schemes, nothing that risks a penalty.
Is there a contract?
No. Month to month, 30 days' notice. Optional 6- and 12-month commitments save 15% and 20%.
Find out what's holding your site back.
Free SEO audit of your website, rankings and competitors within 24 hours. (310) 388-3784 · alon@darvishlaw.com