Google Ads Management for Law Firms
I spent my own money on Google Ads for seventeen years and signed 40 to 50 cases a month from it. Campaigns built for retainers, not clicks.
What Google Ads management includes
Car accident, truck accident, DUI, Chapter 7: each with its own keywords, ads and landing page, so the budget goes to the cases you want.
No "free lawyer", no "how to file myself", no jobs. I know which searches become retainers and which never will.
Built to convert on a phone: headline matched to the search, click-to-call, short form, reviews.
Call tracking and recording so we hear which keywords produce real clients and which produce noise.
Ad spend is billed to you directly by Google. No markup, no hidden margin, full visibility.
No outcome guarantees, no misleading claims, no improper comparisons. I practiced under these rules.
How the campaigns run
Your market, your case values and the search terms worth paying for. Budget set to your case economics.
Campaigns, ads, negatives, call tracking and landing pages live within days.
Search terms, bids, ads and pages adjusted every week; cost per signed case reported every 30 days.
You work with me directly, from the audit to the monthly report.
I practiced law for seventeen years and marketed my own firm the whole time. I founded Attorney Pro Marketing in December 2021 to do that work for other attorneys, and I still do it myself: the build, the review, the call. Read my story →
Google Ads management is included in Market Leader.
Market Leader is $3,500 setup + $2,750/mo with Google Ads management included and no markup; ad spend of at least $1,500/mo is paid directly to Google. The Market Leader fee is the same whether or not you run ads. Prices subject to change.
See all packagesGoogle Ads questions from attorneys
How much should a law firm spend on Google Ads?
It depends on the practice area and city. Personal injury clicks in a major metro cost $100–$400; bankruptcy and family law far less. The minimum is $1,500 a month, which is enough for most solo and small firms outside PI to see real calls.
Do you mark up ad spend?
No. Google bills your card directly. My management fee is part of the Market Leader package and never changes with your spend.
What's the difference between Google Ads and Local Services Ads?
Google Ads are the text ads at the top of the results, paid per click. Local Services Ads are the "Google Screened" boxes above them, paid per lead. I run both; see the Local Services Ads page.
Will I own the Google Ads account?
Yes. The account, the campaigns and the history stay in your name. Add me as a manager, remove me whenever you like.
How fast will calls start?
Usually within the first week of launch. Ads show immediately; the first month is spent learning which searches produce retained clients in your market.
Do you handle the landing pages?
Yes. One landing page per campaign, built to convert on a phone, included with the management.
Stop paying for clicks that never become clients.
Free Google Ads account audit within 24 hours. (310) 388-3784 · alon@darvishlaw.com