Local SEO for Law Firms
"Lawyer near me" is decided in the Map Pack. I built my own firm's rankings from this office for seventeen years; now I build them for yours.
What local SEO for a law firm includes here
The foundation of every local ranking. Categories, services, posts and reviews handled on the profile page.
A page for each city you serve and each case type you want, so Google has a reason to show you across the whole county.
Your name, address and phone built consistently across the directories Google checks; old listings corrected.
Reviews are a ranking factor and a conversion factor. Requests go out on every closed case.
Bar associations, local organizations, legal directories and earned placements that tell Google you are a real firm in a real place.
A 7×7 grid across your area shows exactly where you rank from each neighborhood, every 30 days.
How I run local SEO
Up to 20 keywords and your city recorded on day 0: Google Maps position and the Map Pack grid.
New website, rebuilt profile, citations and the first round of content live within days.
Posts, reviews, pages and links added every month. Progress reported every 30 days.
You work with me directly, from the audit to the monthly report.
I practiced law for seventeen years and marketed my own firm the whole time. I founded Attorney Pro Marketing in December 2021 to do that work for other attorneys, and I still do it myself: the build, the review, the call. Read my story →
Local SEO is built into Growth and Market Leader.
Foundation ($1,500 + $849/mo) includes the website, the profile and tracking. Growth ($2,500 + $1,999/mo) adds citations, local SEO and weekly posts. Market Leader ($3,500 + $2,750/mo) adds location pages, review requests and PR placements. Prices subject to change.
See all packagesLocal SEO questions from law firms
How long does local SEO take for a law firm?
Profile changes show within days; Map Pack movement usually within the first 30 to 90 days depending on competition. That is why I snapshot rankings on day 0 and report every 30 days instead of asking you to wait six months on faith.
What's the difference between local SEO and regular SEO?
Local SEO targets the Map Pack and "near me" searches, which depend on your Google Business Profile, proximity, reviews and citations. Organic SEO targets the blue links below the map, which depend more on content and links. Law firms need both; the Map Pack usually pays first.
Can I rank in cities where I don't have an office?
In the Map Pack, proximity matters, so ranking is strongest near your office. City pages on the website can rank organically for nearby cities, and additional office locations or city microsites are available for firms that want to own a region.
Do you guarantee Map Pack rankings?
No one can honestly guarantee a Google position. What I do guarantee is a measured baseline, visible work within days, and a progress report every 30 days with no long-term contract holding you in place.
How many keywords should a law firm track?
Up to 20 is included. Most firms track a mix of "[practice area] attorney [city]", "[practice area] lawyer near me" and the two or three case types that pay best.
Is there a contract?
No. Month to month, cancel with 30 days' notice. An optional 6-month commitment saves 15% and 12 months saves 20%.
See where your firm ranks from every corner of your city.
Free local SEO audit with a Map Pack grid, within 24 hours. (310) 388-3784 · alon@darvishlaw.com