AI Search Optimization for Law Firms
Your next client is asking ChatGPT who to hire. I build the content, schema and citations that get your firm named in the answer.
What AI search optimization includes
Consistent name, address, attorneys, practice areas and credentials across your site, Google, directories and the sources AI models read.
Attorney, LegalService, FAQPage and Person schema so the model can confidently say what you do and where.
"How much does a DUI lawyer cost in Phoenix?" answered plainly on your site, so the AI quotes you.
A plain-text summary of your firm, services and pages at /llms.txt, the same way this site has one.
Legal directories, bar listings, local press and reviews: the corroboration a model needs before it recommends you.
I ask ChatGPT, Gemini and Google AI the questions your clients ask, and report where you appear.
How AI search optimization runs
Where your firm appears today when someone asks an AI assistant for a lawyer in your city and practice area.
Schema, llms.txt, FAQ content and entity cleanup live with the new site within days.
New answer-style pages, citations and reviews every month. Mention report every 30 days.
You work with me directly, from the audit to the monthly report.
I practiced law for seventeen years and marketed my own firm the whole time. I founded Attorney Pro Marketing in December 2021 to do that work for other attorneys, and I still do it myself: the build, the review, the call. Read my story →
AI search optimization is built into every website.
Every package ships an SEO/AEO-optimized site with schema and llms.txt. Growth ($2,500 + $1,999/mo) adds the content and citations that compound; Market Leader ($3,500 + $2,750/mo) adds PR placements, the strongest AI signal of all. Prices subject to change.
See all packagesAI search questions from law firms
Do people really use ChatGPT to find lawyers?
Yes, and increasingly. Prospects ask "who is a good bankruptcy attorney in Pasadena" and get three names. Firms are already signing clients who found them this way, including firms that found me.
What is AEO or GEO?
Answer Engine Optimization and Generative Engine Optimization: making your firm the answer an AI assistant gives, rather than one of ten links. It overlaps with SEO but leans harder on entity consistency, schema and corroborating citations.
Can you guarantee my firm shows in AI answers?
No, and anyone who does is guessing. I measure it monthly and build the signals that make it more likely.
Does AI optimization replace SEO?
No. The models draw heavily on what ranks on Google and on your Google Business Profile. The work compounds; that is why it is bundled, not sold separately.
What is llms.txt?
A plain-text file at the root of your site that tells AI crawlers who you are, what you do and which pages matter. This site has one at /llms.txt.
How soon does it show?
Schema and llms.txt are live within days. Appearing in answers depends on the model's refresh cycle and your corroboration; most firms see movement within a few months.
Find out if AI names your firm today.
Free AI visibility check: I ask the assistants the questions your clients ask, within 24 hours. (310) 388-3784 · alon@darvishlaw.com