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Family Law Firm Marketing Agency

Divorce and custody searches are emotional, deliberate and competitive. Websites and campaigns that earn trust before the first call.

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Why Family is different
$5k–$25k

Family law clients research longer and compare more firms than any other consumer practice. Reviews and content do the selling.

Search intent
Deliberate and emotional

"Divorce attorney near me" gets searched for weeks before anyone calls. The firm that answers their questions wins.

Competition
Crowded on Google Maps

Every city has dozens of family firms. Reviews, posts and case-type pages separate the top three from the rest.

What a family law marketing plan looks like here

Website
Case-type pages that convert

Divorce, child custody, support, high-asset divorce, prenups, modifications, domestic violence restraining orders: each with its own page and FAQ.

Website design →
Google Maps
Map Pack for "family law lawyer near me"

Profile rebuilt for "divorce attorney" and "family law attorney", weekly posts, review requests after closed matters, grid rankings every 30 days.

GBP optimization →
Google Ads + LSA
Google Screened and paid search

Local Services Ads for divorce and custody leads; search ads on the case types you want with negatives for "free" and "forms".

Google Ads for lawyers →
AI search
Named when someone asks ChatGPT

Plain-English answers to the questions people ask AI about divorce in your state, with schema, so your firm is the one named.

AI search optimization →
Reviews
Review requests on every closed case

Text-based requests with reminders until the review posts. Negative reviews removed, charged only when they come down.

Review management →
Reporting
Ranking progress every 30 days

Up to 20 keywords you choose, tracked on Google Maps from day 0. Calls recorded and attributed.

Local SEO →
Sample keyword set · Los Angeles (or your city)
divorce attorney los angelestracked
family law attorney los angelestracked
child custody lawyer los angelestracked
divorce lawyer near metracked
high asset divorce attorney los angelestracked
child support lawyer los angelestracked

You pick up to 20. Google Maps position recorded on day 0, reported every 30 days.

Alon Darvish
Alon Darvish

"A family law client reads everything before calling anyone. I write the pages they read at midnight, and I write them to be believed."

Consultations that convert · Online booking, a short form and a clear first-step page lower the barrier for someone who is nervous to call.
FAQ

Family law marketing questions

How do family law firms get more clients online?

Reviews and content. A family law prospect compares several firms, so the firm with recent reviews, clear case-type pages and an easy way to book a consultation gets the call. The Map Pack is where most of those comparisons start.

Do Local Services Ads work for family law?

Yes. Divorce and custody leads through the Google Screened box are a reliable source for family firms, and junk leads can be disputed.

Can you write about sensitive topics compliantly?

Yes. I practiced under bar advertising rules for seventeen years. No guarantees, no improper claims, and content written with the care a custody dispute deserves.

What does family law marketing cost?

Packages are $849, $1,999 or $2,750 a month plus setup. Growth is the usual starting point for a family firm that wants the Map Pack.

Is there a contract?

No. Month to month, 30 days' notice.

Free family law marketing audit.

Your site, your Google profile and where you rank for the Family searches that matter in your city. Within 24 hours.

(310) 388-3784 · alon@darvishlaw.com · 9454 Wilshire Blvd., Penthouse Floor, Beverly Hills, CA 90212
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