Criminal Defense Lawyer Marketing Agency
The search happens at 2 a.m. from a jail lobby or a kitchen table. Phone-first websites, the Map Pack and ads built for the moment someone needs a defense lawyer now.
Felony retainers justify real ad budgets; misdemeanor and DUI volume rewards the Map Pack. The plan depends on which cases you want.
"Criminal lawyer near me" after an arrest, often by a family member. Click-to-call on the first screen, 24/7 answering, no long forms.
Big-budget firms dominate paid search in most metros. Case-type pages and the Map Pack are where a focused practice wins.
What a criminal defense marketing plan looks like here
DUI, domestic violence, drug charges, assault, theft, federal: each charge gets a page that answers "what happens next" and offers a call.
Website design →Profile rebuilt for "criminal defense attorney" with secondary categories, reviews handled discreetly, rankings tracked across the county.
GBP optimization →Local Services Ads for the cheapest defense leads; search campaigns by charge type with negatives for "free" and "public defender".
Google Ads for lawyers →Schema and plain-English FAQ content so AI assistants name your firm when someone asks what to do after an arrest in your city.
AI search optimization →Text-based requests with reminders until the review posts. Negative reviews removed, charged only when they come down.
Review management →Up to 20 keywords you choose, tracked on Google Maps from day 0. Calls recorded and attributed.
Local SEO →You pick up to 20. Google Maps position recorded on day 0, reported every 30 days.
"Criminal clients call scared and call once. The site, the profile and the ad all have to do one thing: get the phone to ring and get it answered."
Criminal defense website designs you can pick from
See all 26 designs
Criminal defense marketing questions
How much does criminal defense marketing cost?
Packages run $849, $1,999 or $2,750 a month plus setup, with Google Ads spend billed separately by Google. Most defense firms start with Growth for the Map Pack and add ads for felony work.
Can you get reviews for a criminal defense firm?
Yes, carefully. Many clients prefer privacy, so requests are discreet and responses never confirm representation. Even a modest number of recent reviews moves the Map Pack.
Do Local Services Ads work for criminal lawyers?
They do; criminal and DUI are eligible categories and leads are typically cheaper than search clicks. Response speed matters, so I set up answering and texting first.
Can I target DUI separately?
Yes. DUI is its own page here and usually its own campaign, because the searcher, the urgency and the fee are different.
Is there a contract?
No. Month to month, 30 days' notice.
Free criminal defense marketing audit.
Your site, your Google profile and where you rank for the Criminal searches that matter in your city. Within 24 hours.