Personal Injury Law Firm Marketing Agency
Marketing for PI attorneys who want signed cases, not clicks. Website, Google Business Profile, Google Ads and Local Services Ads, run by a former attorney.
A single signed personal injury case can pay for a year of marketing. That changes how every dollar of ad spend gets managed.
"Car accident lawyer near me" at 11 p.m. from a hospital parking lot. The page has to load fast, show trust and get them on the phone.
PI keywords cost $100–$400 a click in major metros. Local SEO and the Map Pack are where the margin is.
What a personal injury marketing plan looks like here
Car accidents, truck accidents, slip and fall, dog bites, wrongful death: each its own page with a "no fee unless we win" intake path.
Website design →Profile rebuilt, citations, review velocity, grid-tracked rankings across your whole service area.
GBP optimization →Local Services Ads for the cheapest PI leads on Google; search ads segmented by injury type and intent. Spend billed by Google, no markup.
Google Ads for lawyers →Schema, citations and content built so AI assistants recommend your firm for injury questions in your city.
AI search optimization →Text-based requests with reminders until the review posts. Negative reviews removed, charged only when they come down.
Review management →Up to 20 keywords you choose, tracked on Google Maps from day 0. Calls recorded and attributed.
Local SEO →You pick up to 20. Google Maps position recorded on day 0, reported every 30 days.
"I evaluated thousands of intake calls over seventeen years. I know what a viable claim sounds like, and I build PI campaigns to find those callers."
Personal injury website designs you can pick from
See all 26 designs
Personal injury marketing questions
How much should a PI firm spend on marketing?
Enough to buy the cases you can handle. In a major metro a serious PI campaign runs $3,000–$15,000 a month in ad spend on top of the package, because clicks are expensive; the Map Pack and organic pages lower that over time. The economics work because one signed case pays for months.
Are Local Services Ads worth it for personal injury?
Yes. PI leads through the Google Screened box are usually far cheaper than search clicks, and junk leads can be disputed. It is the first paid channel I turn on for a PI firm.
How long until a PI firm ranks in the Map Pack?
PI is the most competitive legal category, so expect 90 days or more for meaningful Map Pack movement outside your immediate area. Ads and LSA produce calls while the organic work compounds; rankings are snapshotted on day 0 and reported every 30 days.
Do you work with more than one PI firm in a city?
I don't promise exclusivity, but I take only 3–5 new firms a month and I tell you up front if I am already working with a direct competitor in your city.
Is there a contract?
No. Month to month, cancel with 30 days' notice.
Free personal injury marketing audit.
Your site, your Google profile and where you rank for the PI searches that matter in your city. Within 24 hours.